A new epoch began in the history of Sri Lankan personal banking on May 30,1971, LB Finance (LB) opened its doors to the 'world' with its provisions for credit, deposits and leasing, a press release said.

Since then, it has been no 'looking back' for a Company obsessed with customer satisfaction. Sustained by the vision to contribute to the quality of life experienced by its depositors, customers and employees, LB has striven to widen its range of services from leasing to real estate, pawn broking and flexible banking operations.

Today, LB has reached a milestone in its journey-the culmination of 30 years of fruitful service. Growth it has achieved with strength, stability and integrity. Its ever widening depositor base and support to thousands of customers, partners and entrepreneurs has given it strength yet unchallenged.

Over the years, many competitors have risen and carried on for a while, but few have been able to sustain themselves and offer the dedicated service LB has lavished on its customers. Effortlessly, LB has crossed the Rs one billion deposit mark, confirming the mark of stability it has imprinted on its operations.

LB has always been known among its customers as a secure Financial Institution. As with banking institutions, risks are a part and parcel of investment and LB has taken them with confidence, only to offer every depositor value for money.

Entrepreneurs have been allowed to capitalise on newer market initiatives with LB's balanced approach towards lending to them. Under the able stewardship of its Chairman Dr W.M.Thilakaratne, LB has worked to offer banking services that pertain to pressing customer needs.

With the customers convenience in mind and with an attitude to reach out to its partners, LB will commission a branch in Galle, coinciding with its thirtieth anniversary celebrations.

If today LB has achieved any milestones, it can only attribute it to its excellent customer service. The customer has always been King as the old saying goes and thus services have been marked with flexible working times, convenient schemes and opportunities for bold inititatives.

"performance through partnerships" is reflected in the consistent moves, spearheaded by LB's management team and its dedicated employees. Bound with a commitment to serve every customer and a vision fixed on the future, LB is all poised to strive harder.

It has progressed not by selfish objectives, but by hard work and by responding to the needs of its depositors and by adapting to the financial situation of the country. "For all that has happened in these 30 years and for all that is bound to happen, we at LB prefer not to rest on our laurels, but look ahead and take on the challenges the future holds for the sake of our customers."