|Odel featured over CNBC Asia
Otara Chandiram, the Managing Director of Odel Unlimited, was interviewed over CNBC-Asia, in its segment on "Asian Working Women", a Press release said.
CNBC-Asia correspondent, Jane Ong, who did an extensive tour of Odel, interviewed Otara Chandiram in Colombo. There, she traced her first tentative steps into fashion retail and spoke about Odels evolution over period of 11 years. Ong stressed on the fact that Odel seemed to have become a landmark tourist spot in the country and even a "three-wheeler will get you there".
She further focussed on Odels environmental causes, the T-shirts, caps, logos, which biology graduate. Chandiram conceived of her passion for enviornmental concerns as a biologist have led her to take up causes and conduct charity drives, recycling initiatives, tree-planting campaigns, and beach clean-up sessions. To involve customers in her efforts, she designed an indigenous range of T-shirts, caps, and bags with the familiar outline of the Odel baby elephant and other indigenous animals of Sri Lanka.
What came across from the CNBC-Asia interview was that Odel has clerly stepped into the international arena. Ong declared that about 2,000 shoppers visit Odel Unlimited everyday and likened Odel to other malls in New York and London for its decor and style of functioning. While the CNBC-Asia interview brought into focus Chandiram, the working woman, the correspondent also were treated to a family picture of Chandiram with her husband Raju and her two young sons. Raju Chandiram, also involved full-time in making Odel a success, remains Otaras strong support".As the camera pulls out of the "old colonial mansion" where Odel is housed, Otara says that her vision for Odel was to make it "a relaxing place where shoppers could forget their day to day worries and relax".
Proof of Odels arrival onto the international fashion retail platform is further reinforced by the fact that Otara and Odel will also be featured in CNBC Asias programme, "Asian Entrepreneurs". Moreover Otara has also been interviewed on the leading Indian private TV channel, ZEE TV, which also has a viewership across the globe. Apart from featuring in magazines and newspapers in Sri Lanka regularly, Otara and Odel were featured in the Indian edition of the prestigious ELLE magazine recently.
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