A sophisticated mobile phone based information cum tracking facility for stocks on the Colombo Stock Exchange (CSE) has been launched by Celltel Lanka Limited, Sri Lanka’s pioneer cellular operator.

The "Celltel Stock Tracker" enables any Celltel GSM subscriber to be kept informed automatically of stock price movements on the basis of parameters set by the individual, making it the most powerful and effective stock market information service in the local cellular industry, the company said.

The new facility which is powered by Celltel’s exciting Short Messaging Services (CellSMS) technology and the latest Internet software makes it possible for a subscriber to order a watch on selected stocks and receive a message when they reach a stipulated price threshold.

"This is a resourceful tool for the busy investor," Celltel’s Commercial Director Aniljit Singh said. "With Celltel Stock Tracker, a subscriber can actually configure an individual portfolio on Celltel’s Stock Tracker website (www.stock.celltelnet.lk or via www.celltel.lk) and be kept informed of the value of his or her portfolio real time, throughout the day."

The service can be configured to tip off the subscriber when the portfolio reaches a specified value, providing timely reminders that would aid quick investment decisions, Mr. Singh explained.

"The versatility and sheer convenience of Stock Tracker are its biggest attractions," he added. "Stock Tracker caters to busy executives and businessmen, allowing them to watch their investments without disrupting their schedules."

As a special promotion, Celltel will award five shares of a Blue chip company to one selected user of the facility for 20 days, commencing May 6, he added.

Celltel Stock Tracker was developed by hSenid Software International, a leading software development company in Sri Lanka.