iOM comes out with new strategy to offer best expertise

by Gamini Perera
iOM Lanka (Pvt) Limited, one of the long-standing software companies in Asia, communicated its new corporate strategy at a news conference in Colombo last week.

"Our strategy is to focus and achieve an unmatched level of expertise in key product categories such as, retailigence, while offering our customers the best possible support and service, using the latest technology," said iOM’s Managing Director, from Sri Lanka M. Zulficar Ghouse.

These changes will require a complete restructuring of its organisational structure with more resources being diverted to the areas of specialisation, while maintaining fever, but very experienced resources for the other product categories, he said.

"Our customers will find that these new changes will bring further enhancements to the iOM the service levels they are already experiencing," Ghouse noted. iOM Lanka’s customers include Blue Chips such as, Metropolitan Group, Abans Group, Hemas Group, F & N Coca Cola, (Singapore), Kodak (USA), Mother Care, (Thailand), and Whirlpool (India).

"This change in our corporate strategy has been devised, not just to withstand, but, to thrive in an increasingly competitive global IT arena, where new IT firms emerge and vanish with alarming frequency, while customers are demanding better and faster support and after sales services," Ghouse asserted.

According to Ghouse, Retailigence is a retail management system, designed to address a wide spectrum of retail industries and has special features and functions to meet the food, general merchandise, electronic, footwear, fashion and specialised services.

Asked by the ‘Sunday Island’ what iOM’s annual turnover is, Ghouse replied that it exceeds 58 million dollars (net) per year. "The overall group turnover is more," he said.

iOM Lanka has implemented a web-based customer support service known as iOM help. Customers worldwide on report questions and problems over the web at any time, irrespective of their location.

"This system allows customers to attach error reports and other relevant files to facilitate faster problem resolutions," the managing director stressed.

"This use of cutting edge technology to maintain the company’s international and local customers will ensure that iOM offers the most efficient and cost effective customer support services," he explained.

"iOM will continue to grow from strength to strength taking up the challenges of the industry and putting their customers first every time," Ghouse added Gehan de Alwis, Regional Marketing Specialist, Indika de Alwis, Manager, IT facilities management services and Miss Keren Stephen, Manager, Group Corporate Planning were also present at the media briefing.