|British Airways to offer on-board e-mail, internet access
British Airways announced last week that it will take a further step into the next generation of air travel by offering on-board e-mail and internet access for its passengers.
British Airways, the airline that revolutionized business travel with the introduction of the first flat beds in First and Club World, will be installing Connexion by Boeing in its First, Club World and World Traveller Plus cabins for a trial period of three months, the airline said.
Martin George, British Airways Director of Marketing said: "We have chosen to trail the Connexion by Boeing service on board because we believe it offers real benefits for travellers. Connexion by Boeing allows passengers to not only surf the internet while on board but also allows business travellers to access their corporate and personal e-mail accounts, send real-time e-mails and access their corporate networks".
The trial, due to begin in February 2003, follows extensive research of British Airways passengers about the benefits of e-mall and internet access in the air. The research showed that 75% of business travellers take laptops on board with them and most of those who carried laptops were extremely or very interested in having internet access during a flight.
Scott Carson, Connexion by Boeing President said: "We are extremely pleased that British Airways shares our vision of the added value that in-flight connectivity can bring to their passengers". He adds: "British Airways continues to be an industry leader in their efforts to add services that enhance the passenger experience and increase the airlines operating efficiencies".
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