|Celebrities Mandira Bedi and Kanchana Mendis to promote
The National Lotteries Board [NLB], Sri Lankas premier state run lottery institution will be celebrating its 40th anniversary this year. As part of the NLBs 40th year celebrations, they have appointed celebrity film stars Mandira Bedi and Kanchana Mendis as Brand Ambassadors for Vasana Sampatha .
A gala evening together with a press briefing was held on Tuesday where the Chairman and Board of NLB together with the two film stars were present.
Addressing the gathering, Chairman NLB Mr. Imthiaz Ismail said that during its 40 years of operation the NLB had actively promoted popular lottery tickets throughout the length and breadth of Sri Lanka. "The NLB has produced the most number of winners and distributed the highest sum of prize money amongst winners ,whilst contributing towards several of the development projects undertaken by the government," he said. Executive Director NLB Mohan Wijesinghe said that one of the most popular of the NLBs lotteries was the Vasana Sampatha. "The NLB conducts lotteries throughout the week, producing winners every day, with the Vasana Sampatha lottery ticket being one of the fastest selling ".
Introduced in 1994, Wijesinghe said that Vasana Sampatha had proved to be extremely popular amongst the ladies . " There is a weekly draw conducted on Thursdays creating three winners of Rs 1 million each, as well as several winners of Rs 1000/-, Rs. 50/- and Rs 10/- . " It is due to its immense popularity amongst the ladies that we decided on appointing two such popular film stars as Mandira Bedi and Kanchana Mendis as Brand Ambassadors for Vasana Sampatha " said Wijesinghe .
Vasana Sampatha Brand Ambassadors Bedi and Mendis will be promoted islandwide via a two pronged programme, one of which will be a multi media campaign using press, radio and TV, the other will be by means of a Road Show which would cover Colombo, Galle, Anuradhapura and Kandy . The highlight of the Road Show will be personal visits by both film stars to homes that will be picked at random. If the inmates happen to be at home during the visit of these two film stars and if they have purchased a Vasana Sampatha ticket that is valid for that weeks draw, then they will be rewarded with a range of exciting prizes which will be handed to them by none other than these two celebrities.
NLB Chairman Imthiaz Ismail said that by appointing both Mandira Bedi and Kanchana
Mendis as Brand ambassadors for Vasana Sampatha, they were confident that
their sales would reach even greater heights in this their 40th year of operation .
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