Glenda Parthipan launched a new company called "Emphasis" last week.

Emphasis’ main focus is public relations, event management and promotions. This includes organising press conferences and feature articles, generating TV and radio coverage and designing annual reports and projects. A new concept is PR for political parties and politicians which entails image building in order to inform the important decision-makers.

Armed with a degree in mass communications with economics and English as subsidiaries Glenda has been responsible for launching the first private sector Savings Bank in Sri Lanka.

Glenda with her experience and vibrant personality makes an ideal personality to run a public relations company. "Even during my undergrad days I was organising entertainment activities," she said.

A former executive director of ‘Aratuwa’, she has the ability to work with journalists and has an understanding of the media.

Her work now involves promoting a positive image of corporate entities, government, celebrities and social responsibility campaigns. This includes organising press conferences and feature articles, generating television and radio coverage, and designing annual reports and profiles. A new concept is PR for political parties and politicians which entails image building in order to inform the important decision makers.

In event management, every aspect of an event, such as product launches, award ceremonies, conferences, beauty pageants, musical concerts, fashion shows, fund-raising projects, exhibitions and carnivals, will be organised says Glenda.

"Promotions involve short-term exciting happenings for schools, offices, supermarkets, personalities, products or seasons."

Additional facilities include web designing and hosting, television production, sports marketing, artiste management, photography and wedding planning, she said.

She is confident that she can face challenges.

Daughter of an Iraqi mother and Sri Lankan father, Glenda has flare for languages, and has developed a keen eye for fashion and interiors. She is the wife of Mathik Parthipan, Managing Director of BTOptions, the company that publishes Explore Sri Lanka, Business Today and Style, and pioneered MindHead, the premier game zone and Internet cafe. "I am grateful to my husband, friends and family for their support and encouragement for this venture", said Glenda.

With her extensive travels abroad for beauty pageants, trade fairs and musical concerts, she is up-to-date with the latest international trends and has a special interest in cinema and music. Her enthusiasm and warm smile ensures that emphasis will take Sri Lanka to new heights!.