Abans Office Automation plunges into the wireless communication world with another exclusively fascinating mobile phone. The Motorola E398, is the first of its kind in 3-D Surround Sound Music Phones. The handset is capable of delivering a true to life mobile music experience, integrating a music player with the mobile utilities, thus enabling the users to carry with them their personalized play lists.

"Motorala develops innovative communication devices that focus on delivering differentiated experience to target the needs of multiple consumer segments" Motorola official said. "Capable of delivering a true to life mobile music experience, the E398 is the first step in integrating a great music experience as a part of Motorala's product offering. "He further stated that "Our marketing strategy for E398 is focused on creating personal experiences with the music phone. Our direct marketing effort will ensure the marketing out reach to our core target audience as we see the product experience as our strongest selling factor."

E398 goes ahead a few more strides from being a camera phone, projecting itself as the Music Phone and that too with stereophonic output. The experience is bound to trigger a great market amongst the youth especially since a unique MP3 player with a dual 16mm, 22Khz speakers delivering an intense surround sound music effect is integrated into the phone. An advanced dual speaker technology with reactive touch increases the true effect of applications by vibrating to enhance the base sound in music.