The National Savings Bank (NSB) was built on the
savings of villagers and the rural areas. During the 1970’s the
percentage of savings from post offices was as much as 74 per
cent of the total deposits of NSB, said General Manager of
Eastman Narangoda at a media briefing in Colombo last week.
This contribution has dropped to a mere seven
per cent today and the bank has initiated a campaign to
re-establish links with the post offices, he said.
In order to make the contribution more effective
and popular, NSB has organised a postal campaign to achieve a
target of one hundred million rupees deposits through the 4000
plus post offices and sub post offices throughout the country.
The campaign which commenced on October 9 will
continue till October 26 and those who deposit a minimum of Rs.
100 at the post office will have an opportunity to win cash
prizes as well as Maruti car worth Rs. 700,000, he said.
NSB branches are also being offered attractive
prizes to achieve a target of 1000 accounts per branch, through
new school accounts. The total number of accounts targeted is
100,000, while the new deposit base is expected to be Rs. 5000
million, he added.
The special campaigns have been organised in
connection with the "NSB Thrift Month" which commenced on
October 1 to mark Universal Children’s day, and will end on
October 31, World Thrift Day, he said.
The theme underlying the postal campaign is one
depictiny a postal vote campaign in which all are winners, he