By Julian Linden
SYDNEY, Dec 22 (Reuters) - The southern hemisphere’s three
major rugby unions have signed a $323 million five-year contract with News Limited
<NWS.N> and South Africa’s Supersport to secure the financial future of the
expanded Tri-nations and Super 14.
After months of speculation, SANZAR, the governing body of the
South African, New Zealand and Australian unions, announced on Wednesday it had
agreed to extend the current 10-year deal, which expires at the end of 2005,
through to 2010.
"This is a superb result for rugby as it allows us to plan the
future with certainty and confidence," SANZAR and New Zealand Rugby Union (NZRU)
chief executive Chris Moller said in a statement.
The new agreement covers broadcast rights for the three SANZAR
countries and the United Kingdom, with News Limited acquiring the rights for New
Zealand, Australia and Britain and Supersport securing the rights for Africa.
It does not include the broadcast market in France or other
markets in Asia, the Americas or the rest of Europe.
SANZAR estimates additional rights could be worth $20-30
million, raising the value of the entire package to around $350 million.
"This broadcast agreement is a vote of confidence in the game’s
future and contradicts the predictions of many commentators who said SANZAR would
not receive as much for these rights as we did in the original agreement," South
African Rugby chief executive Johan Prinsloo said.
SANZAR signed the original $555 million 10-year contract with
News Ltd in Johannesburg on the day before the 1995 World Cup final, paving the
way for the sport to turn professional.
REDUCED PRICE
Despite the growing popularity of rugby, there were concerns a
new deal would come at a reduced price, but the final agreement represents an
additional windfall of $12 million a year.
"In spite of talk of a depressed global sports rights market
and the odd doomsayer, the new SANZAR broadcast agreement is well in excess of the
original deal that has served rugby and its broadcasters so well," Australian
Rugby Union chief executive Gary Flowers said.
As part of the new deal, SANZAR agreed to expand its two major
competitions, the Tri-nations and Super 12, increasing the number of matches and
broadcast content.
The Tri-nations will be increased from two to three rounds,
taking the total number of test matches from six to nine.
And two new teams will be added to the expanded Super 14
provincial tournament, lifting the number of matches from 69 to 94.
"We are delighted that our tremendously successful partnership
with rugby union will continue for the next five years," News Ltd chief executive
John Hartigan said.
"The new broadcast deal will cement these benefits and give
fans an even better programme of regional, provincial and international rugby over
the next five years."