The House of Lomani in France launched the new fragrance inspired by the Iranian super star Hedieh Tehrani in Dubai recently. She embodies the new Iranian woman; affectionate but strong, charming but sincere, graceful but down-to-earth.

Hedieh’s meteoric rise has seen her take the lead in less than 20 films in ten years winning several ‘Best Actress’ awards at film festivals in Iran and is internationally recognised for her acting prowess.

Some of her best known films are ‘Party’, ‘Unruled Paper’ and ‘Red’ for which she received the Best Actress Award at the Faj Film Festival.

A stunning beauty and infectious personality, she is a beacon to fans in her country and abroad.

According to Herve Bourdeau of Robertat-France, "Hedieh Tehrani represents everything that we would want our product to convey. "Love Forever" programme by Hedieh Tehrani has a fresh and sparkling flight, on a delicate very feminine mid note and a soft sensuous trail.

For actress Hedieh Tehrani it is a honour to be associated with this fragrance as it reflects the latest in fashion and caters to the personality and lifestyle of Iranian woman.

Each of their perfumes from House of Lomani reflect the latest in fashion and caters to the personality and lifestyles of consumers".

‘Lomani’ is a leading French perfume brand that is part of the well-established French perfume company Parour and is today used in over 60 countries across five continents.

Headquarters in Paris —`A0Parour’s main objective is to make perfumes available to a broad spectrum of the public.

Lomani spends more than 20% of its US$ 100 million turnover on research and development to keep up with the latest in fashion and varying customer needs.

Over the years Lomani has built up a privileged partnership with the most talented designers and competent vendors to finalise their creations. Satisfying the changing tastes of each individual according to changes in mood or lifestyle.

Shaikh Mohd Saeed one of the leading names in perfume distribution in the Middle East is the sole distributors for the perfume in that region and the sub-continent.

Established in 1954, they have been working with Lomani’s for nearly 20 years, dealing with over 250 perfume brands. The group has played a key role in Lomani’s celebrity driven perfume launches.

Elaborating on the association with Lomani’s, Shaikh Saeed said: "Lomani has over the years built up a privileged partnership with the most talented designers resulting in a great product. We are confident that like the other brands launched in the past, even Hedieh Tehrani will do well in this region."

The fragrance has been created by the renowned fragrance manufacturer — Robertet founded in 1850.

Robertet has established a reputation for excellence in the fragrance industry based on high quality natural products. Today the company employs more than 1200 people.

With a consolidated turnover of over 210 million Euros for 2003 the company ranks as one of the largest amongst the French companies and tenth largest in the world in this field. Robertet works with several leading perfume companies worldwide.

The fragrance for Heideh Tehrani has been created by Mademoiselle Amandine Marce. Born in 1977 in Colombes, France she trained with a leading perfume house in Switzerland before joining the French perfumery institute, and spent two years.