Lankem Ceylon Limited, manufacturers and marketers of Robbialac paints were awarded with the ‘Excellence Award’ for The Best Presented Stall by the Sri Lanka Institute of Architects, at the recently held Architect 2005 Exhibition. The award was given away for the display stall, which represented the most timely paradigm shift of Lankem Robbialac.

In order to enhance quality of life by enhancing the ambiance of one’s home, Lankem Robbialac is heading for a turning point in their strategy by shifting the corporate paradigm from ‘seller of paint’ to ‘provider of colour to life’.

The Lankem Robbialac’s display stall at Architect 2005, projecting colour as a manifestation of self-personality, was probably the only stall, which did not exhibit the corporate image through products, brand photos and colour cards. The stall was designed in full white, touched with fusion of colours and glimmered by special lighting effects. Natural leaves dipped in colour were used in order to add more depth to the colour fusion. No branding was carved or imprinted except for the corporate name and logo, which was displayed on the panel at the entrance to the stall.

"In designing the stall, we spent a lot of time in preparation, but spent very little in terms of cost. We believe that creativity is not matter of cost but a matter of imagination. Likewise, selecting colours when selecting paint, involves a lot of imagination. Before purchasing paint, the consumer should be fully confident about the colour selection.

Because once you go for a particular colour, you will have to live with it at least for a couple of years. Just looking at colour cards at dusty hardware shops does not create space for the right selection. There should be a place with a more relaxed and soothing ambiance in order to allow your imagination to mingle. That is why we pioneered in introducing the Robbialac Colour Studio concept. The stall at Architect 2005 exhibition basically is an extension of the above-mentioned concept." says Mr. Ruwan Weerasinghe, General Manager (Consumer Products) of Lankem Ceylon Limited.

The fully digitised state of the art Robbialac Colour Studios of Lankem Ceylon Limited at Kohuwala and Kandana provides the space and atmosphere to select the colours according to the needs of the consumer. Each studio has a capacity of matching 15,000 colours, which is programmed in the digital system, or any colour to the taste of the consumer. The Robbialac Colour Studios are equipped with Colour Spectro Photo Meters, which has the capability of scanning any colour or shade. Also the entire range of Robbialac paints are made available for purchasing at these colour studios.

"We strongly believe in providing the Sri Lankan consumer the opportunity to indulge themselves in making their lives more colourful and happy. Also, we always uses high quality raw materials supplied by internationally reputed suppliers such as Du Pont, Ciba Geigy, Clariant, Cray Valley, Revertex and Englehard to name a few" reiterates Mr Ruwan Weerasinghe.