Mobitel (Pvt) Ltd and PABC Bank recently
launched an innovative SMS based value added service in which
PABC Bank provides commercial banking transactions via SMS to
Mobitel subscribers. Under this new service a PABC Bank account
holder with a Mobitel GSM connection can utilise his SMS
facilities for all his banking requirements at any time, day or
night. This feature allows Mobitel subscribers with PABC Bank
accounts the freedom of undisturbed 24 hours a day, 7 days a
week SMS banking which is fast proving to be a hassle-free,
efficient and speedy solution to a wide spectrum of customers.
`A0In addition to the simple functionality of
SMS and the non-stop availability of 24-hour banking, this
service has a range of features such as: Balance Inquiries – a
aspect which allows customers to check the balance of bank
accounts Mini Statement – statement of last 5 transactions,
Funds transfer – a service where one can transfer funds from one
account to their own account or to someone else’s account as
well as recharging their Mobitel Prepaid account. Utility
payments – Mobitel customers can now pay their water, Mobitel
and other utility bills through their PABC account.
Another unique feature introduced by PABC is the
transfer of funds from foreign currency accounts to rupee
accounts through SMS. In addition, there has also been a
safeguard built into the process for both added security and to
further simplify SMS banking. This feature is SMS alert service
which further simplifies SMS banking by way of a daily alert to
notify Mobitel / PABC customers of the account’s opening balance
for the day. This SMS may also serve as a receipt for a mobile
phone subscriber. Further, SMS banking customers can also check
the latest foreign currency exchange rates and deposit interest
rates of PABC.
PABC Bank is an innovative Sri Lankan banking
organisation which has come to be known as a growth oriented
retail and electronic banking institution. Although founded in
1995, this bank recently emerged from a remarkable re-branding,
re-energising and re-vitalising exercise to re-focus its
strategy which included several new ventures to enter varied
niches in Sri Lanka’s financial landscape. One of the niches
which PABC Bank recently pioneered was SMS banking – a concept
which is gaining popularity amongst Sri Lanka’s mobile phone
users. Now, through its partnership with Mobitel, PABC Bank has
access to a very large potential customer base. In turn, Mobitel
customers will now be able to use an innovative service which
can make their own financial responsibilities more flexible.
Mobitel (Pvt) Ltd is the only indigenous mobile
services provider in Sri Lanka to date – a 100% wholly owned Sri
Lankan company. In January 2004, Mobitel launched its
full–fledged GSM network that is EDGE/GPRS enabled and designed
to operate on dual bands. Mobitel’s GSM service saw an
unprecedented growth of 300%. Mobitel’s investments to date in
its GSM service offering totals over US$ 140 million and is set
to increase the present 295 base stations to 600 base stations
and more than double Mobitel’s GSM network subscriber capacity
and enhance its existing coverage to meet the growing demand.
Mobitel recently pioneered a range of customised menu-driven
over the air (OTA) value added services which enables the
customer to enjoy hassle-free downloading of information without
the inconvenience of having to remember a list of short codes.
These services range from usage balance and billing details to
sports and financial updates as well as a range of infotainment
options. This unique service is even available whilst roaming.
Mobitel also provides an extensive roaming
network across the globe with very attractive rates to all key
destinations, and has the distinction of being the only network
to offer pre-paid roaming to its subscriber base.