Twenty three million cups of tea
brewed from the Akbar and Alghazaleen brands of tea are being
drunk every day in various parts of the world, Asgi Akbarally
director of Akbar Brothers which won the Sri Lanka Institute of
Marketing’s (SLIM) International Brand of the Year award for
"On the basis of two grams of tea per
cup, 23 million cups of Akbar and Alghazaleen teas are being
consumed daily worldwide,’’ he said.
``This widespread consumer coverage is
not only a measure of consumer confidence in our brands, but
also serves to project the image of Ceylon tea and the country
of its origin – Sri Lanka,’’ Akbarally noted.
"Importantly, this also results in a
spin-off benefit for other Sri Lankan products and brands.’’
The International Brand Awards were
distributed last week-end at Water’s Edge and Asgi Akbarally
received the top award on behalf of his company. Hatim Akbarally
received the Brand Champion’s Certificate.
Last year, Akbar Brothers won the
International Brand of the Year award for their Alghazaleen
brand. With Alghazaleen and Akbar brands commanding market
leadership, Akbar Brothers, the country’s biggest tea exporter,
is now positioned as Sri Lanka’s largest marketer of branded
pure Ceylon tea products.
A company news release said that the
Akbar brand is marketed in over 70 countries worldwide and has
recorded impressive growth during the last three years.
"Our brand strategy is to maintain and
expand the focus of being a premium blend of Ceylon Tea, sought
after by customers worldwide for its taste, aroma and liquor,’’
Asgi Akbarally said. "We stay focused on continuous innovations
of product lines, packaging and processing.’’
The brand was selected by SLIM through
a stringent judging process where the final stage included a
verbal presentation of the brand’s success story to the judges
and replying questions they posed.
The panel of judges consisted of top
marketers of the country and included Mr. Prasanna Perera, Prof.
.K.U. Kamalgolda, Messrs Asita Indrajith Abeysekera, Lasantha
Abeywickrama, Claude Perera, Stanley Carvlho, Kishu Gomes and