Our correspondent was one of the passers-by who
was pleasantly surprised by the external wall of the Nestl`E9
Lanka Headquarters, now quite an extraordinary and familiar
landmark in Colombo.
Instead of the typical ash white shade, one is
greeted by a wall of trendy graffiti with vibrant hues, catchy
slogans and colourful personalities, all depicting the many
moods and emotions of Nescaf`E9.
The Nescaf`E9 graffiti wall is a unique
marketing tool born through a wall painting competition entitled
‘Urban Flava’. It was organised in November last year by
Nestl`E9 Lanka and the advertising agency Grant McCann Erickson
with the objective to build Nescaf`E9 hype among Colombo’s
youth.
The Nescaf`E9 wall painting exercise, which saw
the participation of many adults and school children, was used
as a platform to promote local artists by providing them with
the opportunity to be associated with an international brand.
Artists’ names are proudly signed beside each graffiti
storyboard. And yes, each striking painting is truly a
storyboard!
