The DSI Samson Group in collaboration with its
partner and principal sponsor, Al Asawa Commercial Services,
represented Sri Lanka at the recently held Saudi Arabia Trade
Exhibition in Jeddah.
The exhibition was held from 19th to 23rd march
2006, is an annual platform on which Asian companies can
showcase their products and market their quality, range and
variety to negotiate lucrative business deals with South Eastern
dealers in order to open the huge Saudi Arabian market to their
countries and promote the export of merchandise into the Middle
East.
The DSI Samson Group, on the invitation of Al
Asawa Commercial Services presented a wide range of group
products at the exhibition, and made a positive impact on a
Saudi market hitherto dominated by India and China. Amidst stiff
competition from other companies that included India, China,
Malaysia, Indonesia, Singapore and other local Saudi Arabian
companies, D. Samson Group succeeded in impressing businessmen
and competitors alike with the superior quality of its footwear,
rubber household products, tiles and other items - resulting in
joint venture partnership offering from wholesale, retail and
other manufacturers hoping to produce DSI products in Saudi
Arabia itself.
DSI Samson Group Senior Manager, M.M.F. Hashim,
who was also one of the Group representatives in Jeddah, said:
"The exhibition was a tremendous success. The quality of our
products was well accepted in the Saudi market and many
companies came forward with deals that are now in the process of
being finalised. These deals will grant our Group and Sri Lanka,
access into the lucrative Saudi Arabian market and perhaps also
pave the way for other Sri Lankan companies to tap into large
consumer base in the Middle East. We are also extremely happy
that Zubairdeen, the International Business Development
Consultant of our partner Al Asawa Commercial Services in
Jeddah, invited us to this trade fair as it offered us a great
opportunity to promote DSI products while boosting the image of
Sri Lanka."
