Sri Lanka’s leading men’s
wear specialist Hameedia has just launched its popular Dress to
Win promotion for the third consecutive year with an enhanced
and attractive array of prizes including ten complete wardrobes
of casual, daily and formal wear valued at Rs.100,000/- each,
ten return air tickets to Bangkok, courtesy Cathay Pacific, ten
Polaroid glasses, courtesy Baurs, ten pairs of Adidas shoes and
ten free two-year subscriptions to the Man’s Mission Magazine.
Operative from 10th October to 31st December, 2006, the ‘Dress
to Win’ promotion consists of a raffle draw for customers who
purchase clothes worth more than Rs. 5000/- at a single time
from Hameedias (and its franchised) branches strategically
located across Sri Lanka. 50 lucky winners will be chosen early
next year from the thousands of entries islandwide.
Managing Director of Hameedia Fouzul Hameed said that with
the fast approaching Ramadan, Deepavali, Christmas and New Year
festive season, the ‘Dress to Win’ promotion gave customers the
great opportunity to win rewards while shopping. We encourage
our customers to shop for real value by offering them the
world’s leading brands as part of our philosophy Real Men
Wear Real Clothes. In fact, this year’s advertising campaign
conceptualises the success of the ‘Dress to Win’ promotion,
where all our shelves have literally been bought out, including
the clothes on the mannequins themselves, he added.
A name synonymous with high quality men’s wear, Hameedia has
achieved phenomenal growth since its inception in 1949. It
enjoys a large loyalty base in Sri Lanka, together with a
growing and discerning clientele in its new overseas markets in
India. The company has enriched its portfolio by forging
successful business partnerships with the world’s leading brands
such as Van Heusen, Raymond, Louis Philippe, Lee, Arrow and
Adidas. It now has 14 fully equipped Hameedia showrooms across
Sri Lanka and ‘The Envoy’ showrooms in India and the UK, while
also being voted Sri Lanka’s first Men’s wear ‘Super Brand’
status.
We have gained a reputation as being an indefatigable
crusader against counterfeits and fakes, and pride ourselves in
selling only original men’s wear. This is probably one of the
key corner stones of our success, Hameed added.
