A model displays a beralu sari.
‘Paramparaven’, an exhibition and
sale of exquisite hand-crafted artistry by tsunami-affected
women entrepreneurs from Mirissa, took place amidst a great deal
of excitement and anticipation on Friday, 24 and Saturday, 25
November 2006 at the Grand Ballroom of the Galle Face Hotel. The
event was organised by HSBC and South Asia Partnership Sri Lanka
(SAPSRI).
The chief guests on the first day were Dian Gomes, Group
Director, MAS Holdings and his wife, Dehara Gomes, while those
on the second day of the exhibition were First Lady Shiranthi
Rajapakse and Otara Gunawardene, Managing Director, ODEL
(Private) Limited.
The exhibition was unusual in that it opened the eyes of
visitors to the different dimensions to beralu lace and made for
a platform to give a fresh perspective of its artistry. As one
visitor commented, "Modern designs blended with traditional
heritage to compete with the modern world and its market."
Firstly, there was coloured beralu lace – a completely new
departure from the traditional and elegant shades of white,
ivory and beige. Moreover, the designs, too, were innovative and
eye-catching.
The vibrant shades of beralu adorned a variety of items,
including household linen such as delicate tablecloths, table
runners, serviettes and tablemats, exquisite bed sheets and
pillowcases, gorgeous bed spreads; clothes such as pretty
blouses, smart shirts, ethnic kurtas and sarongs and even a
stunning collection of saris; and accessories like stylish shoes
and slippers and chic handbags and purses. The fashion shows
each evening displayed the wide range of beralu products on
offer while the masked dancers added character and flavour to
the event.
In addition to beralu products, the exhibition also showcased
products by other, award-winning craftsmen and women. These will
include skilfully sculpted clay items, finely crafted silver
work, vivid lacquer work and beautifully grained wooden items as
well as item made of paduru (coconut fibre) and traditional
masks.
The exhibition was a culmination of a year’s effort on the
part of HSBC and SAPSRI to uplift the tsunami-affected beralu
lace-makers of Mirissa, in the south of Sri Lanka, thus making
it a celebration of their triumph against the odds. Yet, even
more, its objective was to revitalise the beralu lace industry
and transform the way in which the industry was regarded,
thereby generating business for the aspiring women
entrepreneurs.
Shiroma D Jayawickrama, Manager Public Affairs, HSBC said,
"The success of the exhibition and the entire project, as whole,
was in that it raised the income levels of two hundred beralu
lace makers from Mirissa as well as four hundred indirect
beneficiaries. It has also shown people the different ways in
which beralu can be used. Even more importantly, it has changed
the attitude and outlook of the lace makers, who were initially
quite reluctant to try these innovative colours and designs! The
positive response to the exhibition has now convinced them
otherwise. "
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