Colombo 24th May 2007. Sri Lanka’s Number 1
service provider, Janashakthi Insurance Co. Ltd. (JICL) has
reported a growth of 37% for the 1st quarter 2007 in general
insurance with its flagship motor insurance Brand ‘Janashakthi
Full Option’ reaching a record growth of 40% and registering the
highest absolute premium value growth in the motor insurance
industry. The general insurance category of the company has
achieved in excess of Rs. 1.028 billion during the 1st quarter
2007 with a Rs. 277 million increase, compared to the
corresponding period of last year.
The life insurance business of the company has
also recorded a remarkable performance with the Gross Written
Premium (GWP) registering an impressive growth of 27%. The new
business continues to grow above the industry average level,
First Year Premium (FYP) growing by 28% with over 13,600 new
policies under written. Renewal premium also showed an
impressive growth of 26% with the company adopting focused
marketing initiatives targeting the retention of existing
business.
"We are very pleased with the overall
performance both in general and life insurance businesses of the
company during the first quarter of the current year. Total
consolidated Gross Written Premium (GWP) of the company reached
Rs. 1.3 billion, a 34 % growth. The life business continues to
perform well and I take this opportunity to commend our
professional team of dedicated life insurance advisors who have
today reached the pinnacle in the financial services sector with
their selection to premier Million Dollar Round Table (MDRT) and
other global associations such as LIMRA Inc. of USA" said
Prakash Schaffter, Managing Director of Janashakthi Insurance
Co. Ltd. "Despite the stiff competition and difficult market
conditions within which we operate, we are confident of
continuing with our current above industry growth momentum
during the rest of the year", he added.
General Manager - Sales and Marketing of
Janashakthi Insurance Co. Ltd. Ravi Liyanage said, "The general
insurance market has been extremely competitive but nevertheless
we have outperformed the industry with the major contribution
accruing from our flagship brand ‘Janashakthi Full Option’ which
has shown exceptional growth both in volume and value, the
highest amongst the three leading Insurance companies in the
country". Mr. Liyanage also commented that Janashakthi Full
Option is rapidly gaining market share due to constant
deliberations of a dedicated team of cross-functional
professionals, who manage the complete cycle of all ‘Consumer
Touch Points’ as a process. They continuously work towards
exceeding the evolving expectations of the consumer within a
very dynamic and vibrant market place. Our proactive initiatives
in delighting the motorists of this country has lead to Full
Option producing many industry ‘firsts’ in both product and
processes which includes the ground-breaking innovation of
introducing the ‘Full Option Safety Net’, a state-of-the art
vehicle tracking and immobilising system. Furthermore the 15%
upfront No Claim Bonus, 75% Highest No Claim Bonus, 15 Days
grace period, Pedestrian No Fault Scheme are some of the other
innovations offered to the motor insurance policyholders of this
country giving them the best value for their money. "We will
enhance the ‘Fullness’ of our ‘Full Option’ brand at every given
opportunity", Liyanage added.
Janashakthi Insurance Co. Ltd. is the first
Insurance Company in Sri Lanka to be awarded the ISO 9001:2000
international quality accreditation for its Life and General
Operations. Janashakthi is the first and only insurer in Sri
Lanka to adapt its operational procedures and systems for the
continuous improvement of its Quality Management System for both
life and general insurance. ISO 9001:2000 certification is
awarded to companies that meet with the highest Quality
Management Standards stipulated by the International Standards
Organisation.
Janashakthi Insurance Co. Ltd. which exercises its social
responsibilities as a corporate entity recently provided safe
bottle lamps to over 500 families in Polonnaruwa to reduce the
alarming rate of serious burns that affect poorer segments in
this country which do not have access to other safer energy
sources.