Opinion

Response to ‘Why ‘O’ Why?’

To clarify your query, "Why 'O' Why?" in The Island of May 21, 2007, the names used by Japanese and Korean car manufacturers appear to be all Spanish words. The theory is that these words sound English or Latin and are easy to pronounce and therefore easier to keep in memory, leading to general acceptance. Here is a translation of the names you have provided.

There are others, like the Punto, which comes to mind. If I remember correctly, there was a US model named Nova, which, when pronounced by a Spanish speaker means ‘No Go!’, like the Punto, meaning ‘Dead Stop’, or Stop. Another famous one was the Pinto – in Mexican Spanish ‘pinto’ means ‘small penis’. Here are the complete translations, direct from my Oxford Spanish to English dictionary.

Pajero s.m. : 1.  straw dealer (n.)

Prado s.m. : 1.  grassland (n).  2. green (n.)  3.  lea (n). 4. meadow (n.) 5. lawn (n.)

Montero s.m. : 1.  huntsman (n.) pl: huntsmen  2.  ancient hunting cap (n.) — Expressions: montero a cargo de los perros de caza s.m. : 1. whipper-in or the man who whips hunting dogs - man in charge of the hunting dogs (n.)

Bolero s.m. : 1.  bolero (n.) 2.  bolero dance or music (n.) 3. bolero jacket (n.)  4.  short jacket (n.)

Fiero s.m. : 1.  threats n. fiero (adj). a  : 1.  ferocious (adj).  2. fierce adj.  3.  savage (adj).  4.  wild (adj).

Baleno - abbre. balar (v). : 1.  bleat (v).

Picanto - diminutive. picante (adj.) : 1.highly seasoned (adj.) 2. racy (adj.) 3. piquant (adj.)  4.  biting (adj.) 5. spicy adj. 6. hot (adj.) (spicy)  7.  peppery (adj.)

Sorrento is a small city in Campania, Italy, also near Melbourne, Victoria and may mean something in Italian. See also sortear (v.) : 1. draw or cast lots for (v.)  2.  raffle (v).

Río s.m. : 1.  river (n.)

Cerato s.m. : 1. cerate (n.) (medical unguent composed of wax, lard, etc.; (a.) having a cere. cerated, (a.) covered with wax)

Céfiro - Spanish name for Greek God - Zephyr (in Greek Zephyros) was the God of the wind of the west, son of Astreo and of Eos

Punto s.m. : 1. dot (n.) (ARG, MAT)  2. period (n.)  3.  point (n.) 4. fleck n.  5.  speckle (n.)  6.  stitch (n.) pl.: stitches (de sutura / suture)  7.  stitching (n.)

I find two of the names quite appropriate in the Sri Lankan context

Pajero - A Straw Dealer – while an honorable profession in rural areas providing the bales of hay for herds of cattle, also means the person who deals the short straw as in choosing straws...

Montero – the man in charge of the hunting dogs...

Interesting, indeed!

Aruna Kulatunga

 

 

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