A range of sweet and savoury rice crackers
produced for Chemical Industries Colombo (CIC), a quoted company
that has in recent years been branching into agri-business, have
been test marketed in recent months and data gathered is
currently under evaluation.
The Industrial Technology Institute (ITI) has
been researching rice-based products for several years and has
successfully developed necessary technology for the manufacture
of rice crackers.
An ITI bulletin reported that two flavours,
chicken and chocolate, have been formulated and the technology
transferred to CIC.
CIC which has diversified its business from
paints to pharmaceuticals and chemicals is now into agriculture
with an investment into the cultivation of special rice
varieties for the domestic and export markets.
ITI said that CIC was interested in promoting
the manufacture of new rice based products in Sri Lanka and had
solicited ITI assistance for this.
After some deliberations, rice crackers were
selected as a product CIC was interested in marketing and
savoury chicken and sweet chocolates were identified as the
preferred flavours.
"After several laboratory trials, the
researchers at the Food Technology Section of ITI were able to
develop a product to match their requirements," the bulletin
said.
It described rice crackers as a ``flat crisp
snack made with puffed rice grains attached to each other.’’
"Although seemingly straightforward, much
research is required to produce a satisfactory product, as
crackers cannot be made with all varieties of rice," ITI said.
Trials were carried out with different varieties
of rice as those with low amylase content were necessary to
produce high qualify rice crackers.
Since CIC has launched the cultivation of
speciality rice varieties, the availability of raw materials
posed no problems.
CIC however did not have processing facilities
and were not in a position to go into production immediately and
ITI forged the necessary link with a sub contractor who had
previously shown interest in purchasing the technology from ITI.
The pilot production of rice crackers were
carried out at the sub contractor’s facility under the
supervision of ITI scientists and CIC has been test marketing
the product through their various sales outlets.
A spokesman for CIC said that they have received
market reactions on the acceptability of the product and such
reactions varied. They have developed the packaging and the
product has been priced at Rs.135 which is almost twice the
price of wheat flour based crackers established in the market.
"We have to evaluate the data we have and
possibly decide whether we should look at a cracker with part
rice and part wheat content," a spokesman for CIC said.