Business
Ada Derana introduces ‘Rapid News Reporting’
Derana, the young, yet revolutionary television channel, has once again brought to the Sri Lankan viewer an all new media experience. Launched today, Derana’s ‘Rapid News Reporting’ (RNR) service is a first for Sri Lanka.

‘Rapid News Reporting’ will ensure that Derana’s viewers are privy to the latest and most up to date information and visual imagery. Deployed through a team of ten mobile correspondents who will scour the streets of Colombo and suburbs, the ‘Rapid News Reporting’ team will be at the scene of an incident almost instantaneously and will report and broadcast directly from the location. Therefore, by reporting as and when it happens, Derana specifically through its ground-breaking new programme – Ada Derana – will disseminate news that it is not only partial to delivering the truth first, but will also keep the viewers fully informed with the most current updates.

The team will utilize 3G technology to transmit live feeds whilst also resorting to the use of satellite technology when necessary. By reporting instantly from the location, Derana will cut down on the time lag that is usually associated with unavoidable delays in transferring recorded material for transmission.

Derana’s ‘Rapid News Reporting’ service augments it already superior news broadcasts and positions it as a front-runner in the media scene in Sri Lanka. Speaking on the occasion, Shehan Baranage, Director News and Current Affairs, Derana, noted that ‘the RNR’ service will not only heighten the level of service offered by the channel, but that it will go a long way in creating a new approach to news reporting in Sri Lanka".

Derana’s ‘Rapid News Reporting’ is captured on Panasonic cameras, courtesy Softlogic, whilst the team is mobilized by Kinetic bikes, courtesy Singer Sri Lanka.

 

 

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