As a value addition bonus to the ‘Romance Collection’, Hameedia also offers free monogramming on shirts, trousersand handkerchiefs, with the individual’s initials in an elegant and classy font within five days. This feature not only enhances the gift, but also makes it truly personal and evokes great sentimental value.

This year’s promotion extends through 1st to 29 February, 2008 at Hameedia’s branches at Wellawatta, Liberty Plaza, Crescat Boulevard, Majestic City, Fort, Pettah and Nugegoda. The outstation branches in Negombo, Kandy and Kurunagala will also feature the identical promotions, thus affording the same offers to customers in those areas.

"Over the past couple of years, Sri Lanka has joined the international tradition of celebrating Valentine’s Day. It is now an event which is a part of Sri Lanka’s social calendar and is celebrated by several thousands of people in this country. As Sri Lanka’s leading menswear specialist dealing in originals only and the country’s oldest retailer and manufacturer of quality men’s clothing, Hameedia has always paid great attention to its valued customers and offered them nothing but the very best," Managing Director Fouzul Hameed said.

Reputed for original and high quality menswear, Hameedia has achieved record growth since its inception 59 years ago. Known for its strong principles and ethical standing on merchandising ‘ "only originals", Hameedia enjoys a very strong and loyal base ranging from connoisseurs to entry level males. It currently enjoys an expanding loyalty base in Sri Lanka, together with a growing and discerning clientele in its new overseas markets in India and the UK.

Hameedia’s core values in setting fashion trends and attention to precision detail have earned it a clientele beyond the shores of Sri Lanka with markets in the UK and in India.

The company has strengthened its portfolio by forging win-win business partnerships with the world’s leading brands such as Van Heusen, Raymond, Louis Philippe, Lee, Arrow and Adidas.