Kandos leads the
way with leading supermarket chains
Kandos has maintained a clear market leader status in the Sri
Lankan chocolate segment, with a market share of 56%. It was the
premier chocolate long before foreign competitors and local
imitators arrived on the scene. The local consumer has been
exposed to the unique taste of Kandos for the past 45 years,
thus ensuring brand loyalty. Based on current sales levels, one
hundred units of Kandos are consumed every minute in Sri Lanka.
Whilst the market is now quite sophisticated, with many new
flavours, pack designs and display configurations, Kandos has
recognized the value of market segmentation and it reaches each
market segment in unique ways. Hence , whilst the majority of
Kandos chocolates have premium, high quality cocoa butter ( CB )
formulae, the brand also caters to value conscious market
segments with a range of non – cocoa butter ( NCB ) chocolates.
Kandos always prides itself on using high quality ingredients
for all its chocolates, whether CB or NCB, as do all world class
chocolate manufacturers. In fact, 95% of number one cocoa beans
harvested in Sri Lanka are used in the production of Kandos CB
It is no surprise then, that Kandos dominates market shares
in leading supermarket chains such as Cargills Food City ( 54%
share), Keells Super ( 66% share) and Arpico Super Center ( 60%
share) , well ahead of other local brands as well as foreign
chocolates. Supermarkets offer a superior shopping experience to
consumers and are the fastest growing trade channel in Sri
Lanka. It is therefore of great importance for Kandos to occupy
its position of brand leader in this trade channel, amongst all
the leading supermarket chains.
All this has combined to make Kandos not just a successful
Sri Lankan brand, but a Superbrand with a Surya Singha award —-
an unique local brand we can be truly proud of.