Winning for the third consecutive year at Sri Lanka's Advertising Awards, the Chillies 2008, Triad once again proved its creative supremacy by topping the medal tally at last evening's award ceremony.

Undoubtedly placing itself as the "hottest" in the Sri Lankan advertising industry, after dominating the Chillies advertising awards since its inception in 2006, it is thought that Triad's performance is not only a record breaking feat in Sri Lankan but also probably within the region.

Dilith Jayaweera, Jt. Managing Director speaking on the agency's winning streak noted; "at Triad we credit our success, not only at Chillies but also in building strong and solid brands, to a team spirit which characterizes the spirit of the agency. So in essence our creative product is a result of good teamwork".

Triad, an agency started by two law graduates Dilith Jayaweera and Varuni Amunugama Fernando created history by growing a fledgling agency to one with an annual billing in excess of Rs. 1 billion in a short span of fifteen years. Pitched to celebrate 15 years of operations in 2008, Varuni Amunugama Fernando, Jt. Managing Director noted the reasons for the agency's success. "Triad is an agency that believes in ethics, principles and professional integrity". Strategically positioned as Sri Lanka's truly local agency, Triad has refrained from accepting invitations from multinational agencies who over the years have offered proposals for partnership. Triad leverages on local insight based advertising and counts this as one of its key competencies.

Anton Thanapathy, Creative Director noted his satisfaction at this years win. He stated "the most encouraging thing about this years win is that not only have we done it for the 3rd consecutive time but also in the light of the fact that this year's judging panel is one of the most eminent, composed of creative personalities who have global recognition and therefore, a stringent eye for excellence".