Changing population composition affects your business - CCC

The Ceylon Chamber of Commerce has organized a seminar on "The Changing Composition of Sri Lanka’s Population; How it will affect your business." It will be held on the 24th of March 2008 at 1.45 p.m. at the Auditorium of the Ceylon Chamber of Commerce.

Recent projections on population trends in Sri Lanka confirm that our population is aging fast. We have a declining fertility rate and also have high levels of migration.

This has significant socio-economic implications such as on consumption patterns and on the labour force. Firms and businesses therefore need to be increasingly equipped with knowledge of how the changing composition of Sri Lanka’s population will have an impact on the production and marketing of goods and services, and on the availability of labour for production.

This seminar will prove extremely insightful and useful for all business leaders, including human resource managers, production managers and marketers of companies.

Through this seminar they will be able to make informed decisions in their business planning and investments.

The seminar will first enlighten the audience on what the projections are for Sri Lanka’s population numbers and composition, through a presentation by Prof. Indralal de Silva, Head of the Department of Demography at the University of Colombo.

Dr. Uditha Liyanage, Director of the Postgraduate Institute of Management will then address the question on what implications the demographic changes and socio-cultural impacts will have for marketers.

The issue of a shrinking labour market will be dealt with through a panel presentation consisting of business experts, who include Prasanna Hettiarachchi, Committee Member, Joint Apparel Association Forum, Dakshitha Thalagodapitiya, CEO/Secretary General, Chamber of Construction Industry Sri Lanka, Damitha Perera, Deputy Chairman, Planters’ Association, and Srilal Mittapala, CEO, Serendib Leisure Management Ltd.

Finally, the seminar will also give adequate time to the participants to interact with all the speakers in a Q&A Session, at which they can address any other specific concerns that they may have.



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