Mobitel introduces online social networking on Miss Sri Lanka 2008

Sri Lanka Telecom Mobitel, the National Mobile Service Provider is the associate sponsor as well as the official telecommunication partner for the Miss Sri Lanka 2008 pageant.

The event is organised by the International Association of Lions Club District 306C-1, in association with Images Studio.

The competition officially commenced with the mini pageants held recently and will go on until March 23, 2008. This year’s Miss Sri Lanka will have the opportunity to represent the country at the Miss International Beauty Pageant and the Miss Tourism Queen International 2008.

Speaking on the innovative use of technology for the event, Suren J Amarasekera, CEO, Sri Lanka Telecom Mobitel said, "We are pleased to be able to add value and innovativeness to the Miss Sri Lanka 2008 competition through the concept of online social networking. This is a phenomenon that has gained immense popularity among people across the globe during recent times. These involve websites that thrive on conversations between people who share a common affinity that could range from a commonality of interest and lifestyle to profession and industry of work. The beauty of this concept is that, if thoughtfully planned and knowledgably implemented, online social networking can connect people and build relationships across boundaries of geography or discipline."

As a value addition to this year’s competition, Mobitel in its capacity as the official telecommunication provider will facilitate a common platform for social networking among the contestants and the world at large.

Through the state of the art Sony Ericsson Cyber-shot mobile phones equipped with M3, 3.5G HSPA technology provided by Mobitel, contestants could upload pictures of themselves directly from their phone to a blog created on the event. This can be done via a single click on their Mobitel phone.

In addition to this, it is a tremendous opportunity for the contestants to present various ‘snap shots,’ of their personality and lifestyles to the judges as well as the general public. The blog can be accessed by people around the world by clicking on the link available on the Mobitel website ( The public also has the opportunity to correspond with their favourite candidate by posting comments and well wishes.




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