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Training budget; a tug-of-war between finance and HR

In the new economy good talent is a requisite for company survival. Yet the leadership pipeline in most companies have run dry. Winning companies however have recognized that there is a war for talent and have developed a framework firstly for assessing and then a process for developing their very own internal pipeline of leadership talent via training and development interventions. Now for companies to make that transformation they need to understand how to increase their organizational competence through training, development and then to measure the impact of those interventions. In high performing companies, individual training and overall development activities are integrated into a cooperative whole; Conceptually and practically they are linked as a single comprehensive agenda. Elsewhere they often turn into a tug-of-war between finance and HR –each trying to out do the other.

Often Sri Lankan managers think training is development. Training is basically the formal activity that generally occurs in a classroom or elsewhere whereas development is broader. For example, one of the key functions of managers is to develop people. That development may manifest itself in different ways. It may occur through on-the-job coaching, performance appraisals or development planning discussions.

Then a question that is frequently asked is development more effective than the traditional classroom training? In practice, they go hand in hand. One should start with development planning, collecting facts and data about a person’s performance, competencies and other related behaviour. Based on that data then managers should set stretch targets based on the desired performance standards and behaviour. Training then, is an activity or a solution (among others) to address the gap between current and desired performance standards and behaviour.

ROI of Training

Then how do companies measure the impact of training? There are many ways. But the problem is that many companies don’t measure training effectiveness because they find it too difficult and most HR managers are poor in their numbers. Some refer to Donald Kirkpatrick’s model, which classifies various ways in which you can measure the effectiveness of training. Kirkpatrick identifies four levels. The first level focuses on attitude. Often we perform this type of evaluation by handing out an evaluation form (happy sheet) at the end of a training program. From this we can assess how participants felt about the training. The second way is to measure knowledge or skills acquisition and this is fairly simple.

For example, at the end of a Product Knowledge Training Program one can have people undertake an examination to test their acquisition of knowledge.

Similarly, one can use role-plays to assess whether people have developed the required skills during a training program. The third level of evaluation really concerns the way the behavior has changed after completing a particular programme. Companies often perform level 1 and 2 measurement but stop there. However, evaluating training effectiveness at level 3 is not as difficult as it may appear. Many companies are beginning to identify, measure and develop competencies to drive performance standards.

Competencies

Often to develop competencies consultants look at people who do well in their jobs and identify and observe the behaviour that they demonstrate, rather than focus on knowledge or skills alone. In other words, a person may be very knowledgeable and/or skillful, but may not apply the knowledge and skills on the job in the required way. Competencies involve the behaviours, or the application of the knowledge and skills in ways that drive desired levels of performance. Progressive MNCs like GlaxoSmithKline, for example train Sales Managers to observe their Sales People in the field. They look specifically at the way that sales people behave when conversing or working with customers and how this differs from the past. They look at the improvements in their behaviour and how that behaviour has changed as a result of the training. Finally, Level 4 evaluation focuses on the Rupee impact that the improved behaviour have on the business. Therefore by following a structured process a company can measure the impact of their training investments and also to asses the future potential of their staff. However in practice for proper measurement, firstly HR professionals must have a good conceptual understanding of the full HR value proposition and secondly have the ability to measure their contributions and thirdly some feel of the numbers. Most importantly the CEO of the company must come to terms with the fact that today’s businesses compete as much on the strength of their human capital as on that of their financial resources. In conclusion human capital nowadays resides at all levels of the organization, however to plug into that resource it takes good leadership and strong HR practices to fully develop and enable the available talent.

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