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Elephant House signs on Roshan Ranawana to promote EGB

Ceylon Cold Stores Ltd, makers of the popular Elephant House range of soft drinks recently signed on youth heart throb Roshan Ranawana to promote one of its flagship brands  Elephant Ginger Beer (EGB).

The popular film and TV actor will henceforth endorse the popular EGB, across all social, language, cultural and age groups in Sri Lanka.

Vice President and Head of Beverages S. Srikanth said, "Roshan Ranawana currently enjoys a growing fan base all over Sri Lanka with his tremendous popularity. The star of popular Sinhala films such as "Hiri Poda Wessa", "Asai Mang Piyabannna" and "Rosa Kele", he is also one of the top favourites in the popular reality TV programme, Sirasa Dancing Stars. Given young Ranawana’s profile, I have no doubt that we have made the perfect choice"

Roshan Ranwana starred in the previous popular EGB television commercial and is billed to endorse the product in a variety of other high visibility profiles in the near future. Commenting on his new real-life role Ranawana said, "I am happy and honoured to be promoting a truly Sri Lankan brand, EGB, the unique and popular carbonated soft drink developed in Sri Lanka more than 100 years ago and still made to its original recipe of 1896. With EGB enjoying widespread popularity over generations both in Sri Lanka and overseas, we are certainly in a win-win situation".                    

Manufactured and marketed by Ceylon Cold Stores PLC (CCS), "Elephant Ginger Beer", popularly known as "EGB", is the only natural Ginger Beer in the local market so far. It has maintained its unique quality throughout the years giving consumers a beverage with a natural distinctive taste. The product is made using natural ginger extracts which are sourced locally. The brand has been successfully established as a popular food accompaniment under the theme of "No EGB, No Food".

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