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Ozific Lanka, a trading organization, with their head office located in Australia together with sanitarium of Australia is re-launching Weet Bix breakfast cereals in Sri Lanka, which is the most favorite breakfast cereal of Australians & New Zealanders We are committed to improve the health of the nation by taking a major initiative to introduce a Wholegrain breakfast cereal rang -Weet-Bix, which is the most recognized cereal brand of Sanitarium, the health food company of Australia.
The health food company "Sanitarium"
Sanitarium has globally holds a higher reputation for manufacturing quality health & vegetarian food products, which originated in Australia in 1898 & expanded its operation to New Zealand in 1900. Today Sanitarium’s reputation has grown in over 30 countries worldwide from the United Kingdom through to Asia, the Americas and the South Pacific. It has continually focussed on improving health & nutrition in New Zealand and Australia & other regions with its products, nutrition education, consumer consultation and product development. Presently Sanitarium employs approximately 1700 people across Australia and New Zealand and has an annual turnover of around A$300 million.
Why Wholegrain is important
Today Sri Lankan’s have more health problems such as diabetes & heart diseases & as statistics indicate people are not getting enough nutrients with their foods.
According to nutritionists the biggest factor in helping control these diseases is to eat more whole plant foods, particularly plenty of wholegrain.
Whole grain foods, just like fruits and vegetables, contain a powerful combination of hundreds of naturally-occurring antioxidant, phyto-nutrients, vitamins, minerals, fiber and protein. These work synergistically within the body to promote health & protect against diseases. A Wholegrain breakfast cereal can have up to three times more of these naturally occurring nutrients than a highly processed breakfast cereal.
International data shows around 90% of consumers don’t eat enough Wholegrains as part of their regular diet. Although there are no Sri Lankan figures on wholegrain consumption, most experts would agree the situation in Sri Lanka is similar.
Weet-Bix Cereal
The most recognized brand of the Sanitarium is undoubtedly Weet-Bix, which has remained Australia’s most popular breakfast cereal for over 30 years.
Weet-Bix is made out of 97% whole grain & packed with carbohydrates, iron and B vitamins, minerals & no artificial flavourings or colourings, they’re low in added sugar and 98.5% fat free. Weet-Bix is as natural as you can get, with 200 grains of whole wheat goodness in every biscuit.
Weet-Bix cereal helps to improve the health of Sri Lankan’s
1. Complete breakfast with high nutritional value (carbohydrate, iron, B vitamin etc.)
2. Alternative to bread but more nutrition’s with 97% wholegrain than normal bread.
3. Could prepared as a variety of breakfast dishes & creating more interest for breakfast.
4. Nutritious as well as tasty breakfast.
5.Weet-Bix cereal helps to prevent type 2 Diabetes
New guidelines released by the American Diabetes Association looks at recommendations for preventing type 2 diabetes, which is Sri Lanka’s fastest growing chronic disease and is the most common type of diabetes, and the good news is it is preventable.
Overall the guidelines emphasize to eat a wide variety of foods including wholegrain breads, cereals, legumes, fruits and vegetables, and a moderate intake of nuts, seeds and low-fat dairy or soy. The guidelines also recommend high fiber diets, strongly emphasizing wholegrain foods as particularly protective.
5.Weet-Bix cereal helps to prevent some Cancers
New research at South Manchester University Hospital in the UK explores the spread of breast cancer suggests increasing wholegrain intake, such as whole meal bread, wholegrain cereals, oats, whole meal pasta and rice can help fight cancer – particularly because of their high fiber and antioxidant content.
