 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
State banking giant People’s Bank won the coveted ‘Service Brand of the Year’ award for the first time and the ‘Banking and Financial Services Brand of the Year’ award for the third consecutive year at the People’s Awards – 2008. The awards ceremony was organized by the Sri Lanka Institute of Marketing (SLIM) and world-renowned research agency Nielsen. Being chosen by the people themselves as their best loved bank as well as the best service brand of the year is indeed a great honor to People’s Bank, the Bank of the aspiring people of Sri Lanka.
Commenting on this great achievement W. Karunajeewa, Chairman said, "To be thus chosen by the people three times in a row is clear proof of the immense trust they have placed in us. Indeed, the people are assured of the stability and security that come with partnering with People’s Bank. People’s Awards is all about the choices of the people, and it’s a fitting platform to assess whether an organization has made a real difference in their lives. Indeed, we will continuously work to maintain the standards on which the people have chosen us, and to fulfill our duty to the nation, while contributing towards national development initiatives."
M. Wickramasinghe, Chief Executive Officer/General Manager maintained that "high performing teams, good governance policies and dedication to customer care have all combined together to bring us to this position, where we have two valuable awards. We cater to various segments of society, and consistently work towards providing the best financial management solutions and strategies to suit individual needs. Our loyal customer base has stood by us and confirmed the place we have won in their hearts."
Deepal Abeysekera, Head of Marketing and Public Affairs said, "Today, People’s Bank is at the pinnacle of the banking industry. It is a Sri Lankan bank with the highest brand value in the industry and have won the hearts of the countrymen and women not only as their best loved bank, but also as the best loved entity in the entire services industry. This is a reflection of our sensitivity to customer preferences and our knowledge in customer relationships. Our efforts in making the People’s Bank brand personally relevant to customers have made a deep impact in their lives."
People’s Bank has a proud people-friendly history, spanning more than 47 years of dedicated service, over 10 million loyal customers, and nearly 10,000 committed employees. With its massive network of over 630 branches and service centers, as well as its 200 plus ATMs situated across the island, the Bank has the largest network and outreach of any bank in Sri Lanka. With every product and service designed to add value to people’s lives, the Bank is a firm believer in contributing to the welfare of society through its multi-faceted CSR drive, with education, culture and environment being its key features. The Bank also enjoys one of the strongest brands in the country, with high brand recognition and growth. With a vision to be the Bank of the aspiring people of Sri Lanka, People’s Bank is fully committed to building a better future for all Sri Lankans.
