Tigo, the mobile telephone operator making waves in the telephony market, last week announced that all in-coming calls would be free with no conditions attached.

"With this offer, customers can now enjoy unlimited incoming free. Most customers currently enjoy up to two minutes free. Tigo has now taken that barrier away to enable customers to receive as many calls as they want, bringing to our customers freedom to communicate as and when they like," a news release said.

It said that like their "per second billing," offering all in-coming calls free with no conditions attached was another industry first for pre-paid customers.

"This is a natural step in Tigo’s development. All incoming free follows Tigo’s goal of bringing services that are relevant and meaningful to our customers e.g. per second billing that was launched in October 2007 and the lifetime bonus with every refresh that was launched in January 2008. These are based on what customers want" says Sunjeewa Perera, Senior Manager Brand Communications.

``We believe that listening to the customer is the key to our success.’’

"We are the only operator that offers all incoming free, without any barriers. Most tariff plans today have "conditions apply" attached to them. Our all incoming free allows our customers to receive calls anytime from either land line or mobile network. We wish to keep our plans simple so that the customer can communicate with their friends and family without having to worry about any hidden conditions. We believe this gives our customer true freedom to communicate," said CEO Mr. Ratnayaka.

"All incoming free follows the same philosophy of "per second billing." It is all about only paying for what you use. Just as you don’t want to pay for a full minute, when you only call for 20 seconds, similarly why should you pay for calls you do not initiate?"

Tigo said that this package gives its customers a substantial benefit allowing them to talk more and freely without worrying about how much they will spend or keeping track of the exact duration of the call.

"With a minimum reload, many more calls are possible with "per second billing," as making a call is almost as affordable as sending a SMS," the news release said.

"Coupled with Tigo’s lifetime bonus scheme, a customer who is with the network for more than 3 years enjoys 30% bonus on each reload. Our products bring true freedom for our customers to make OR receive a call whenever, wherever and at whatever time they wish."