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Sri Lanka Telecom Mobitel Launches 3G Delight

Sri Lanka Telecom Mobitel announced the launch of two new features named 3G Daily Delight 50 and 3G Daily Delight 25 on its Pre Paid suite of services recently. The options, which will be available to all SMART subscribers by default, will come as convenient bundles of the key features in the 3G suite of services. The option 3G Daily Delight 25 will enable a subscriber to enjoy 50 MBs of data, while 3G Daily Delight 50 will provide 100 MBs of data, 100 Minutes of Video Calls and 100 SMSs within the day he or she wishes to subscribe.

While  accessing Internet through SMART packages, have been popular among light users who surf internet sporadically, the prevalent tariff structure of standard packages could not effectively meet the  needs of  those heavy yet, sporadic users, who  did not want to settle for a package with a monthly commitment. Thus, the introduction of 3G Daily Delight options is set to fill in this void. The options will come in two flavours- 3G Daily Delight 50 and 3G Daily Delight 25. The 3G Daily Delight 50 is aimed at those subscribers who want to realize the full potential of 3G product suite while 3G Daily Delight 25 is aimed at those who focus only on accessing Internet.

A particular advantage of the above options is the subscribers’ ability to enjoy this feature with a 3G phone or a USB Modem. Those subscribers who want to use their 3G phone as the modem will be able to activate this option with the same phone, while those who intend to use a USB Modem will be able activate this option through an alternative Mobitel phone.

The launch of 3G Daily Delight 50 and 3G Daily Delight 25 options on Pre Paid is yet another fulfillment of the company’s vision of Leading Sri Lanka towards an info-com and knowledge rich society through its service offerings, This will provide Sri Lankan subscribers the freedom to taste the full potential of 3G services.

Speaking on the significance of this, Mrs. Leisha De Silva Chandrasena, Chairperson, Sri Lanka Telecom Mobitel said,  "Not only did we pioneer the super 3.5G technology in South Asia, but also decided to deploy it countrywide, through our full-fledged network without limiting ourselves to specific geographic zones with high population density. I am confident that 3G Delight will help alleviate the economic barrier that stood between the Internet and the masses thus effectively bringing it within reach of everyone."

Mr. Suren J. Amarasekera, Chief Executive Officer of  Sri Lanka Telecom Mobitel explained, "The concept behind 3G Delight is to provide the user with the freedom of choosing his or her own style of internet access depending on their specific requirements. Also, the absence of a monthly commitment will be particularly appealing to the youth segment."

"Over the past 11 months, we have carefully studied the usage pattern of our subscribers and emerging global trends. We found that there is a sizable segment of subscribers who want to access Internet sporadically and thus do not want to subscribe to monthly packages. We believe that the new packages will effectively fill the needs of such subscribers." He concluded.

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