Union Assurance one of the leading composite insurers in Sri Lanka which has won the hearts of the public was awarded with the prestigious status of Consumer Superbrand 2009 by ‘Superbrand’ International. From its inception, the Union Assurance brand was perceived with the core values of ethics, integrity, transparency and corporate governance, all evolving on a caring platform. The people development and concern for stakeholders has also continued unabated. The backing that Union Assurance had from corporate giants John Keells Holdings and Carsons Group have added impetus to the brand, in being able to blend in values and principles into its everyday operations with no compromise.

The award was given in recognition of brands that have established the finest reputation in the industry and for companies that meets and exceeds customers expectations and delivers product offerings better than its competitors which customers want. The selection process was based on a two-step selection process. First, an independent consumer survey carried out by a market research organisation short-listed the brand. This was followed by a selection carried out by a panel consisting of 15 experts in business/industry, called the Brand Council."