Leading menswear
specialist Hameedia launched ‘The Grooms’ Studio’, Sri Lanka’s first-ever
such facility which offers prospective bridegrooms a total solution under
one roof. Chief Guest on the occasion was Clive Haswell, Chief Executive
Officer of The Standard Chartered Bank, Conveniently situated at the
Hameedia Flagship Store at No 34, Galle Road, Wellawatte, ‘The Grooms’
Studio’ is the first-of-its-kind in the region and caters to the minutest
details of bridegrooms-to-be, literally from head to toe. The Flagship
Store boasts of over 10,000 sq. feet with a specially dedicated floor
where nearly 2000 sq feet are devoted to grooms, with an additional 4000
sq feet devoted to formal suits. Hameedia Managing Director Fouzul Hameed
said that around 90% of Sri Lankan bridegrooms were unfortunately a sadly
neglected species in comparison to their brides. "Tradition has it that a
great deal of attention is paid to brides months ahead of the wedding,
whereas the groom is almost taken for granted. It was primarily with this
in mind that ‘The Grooms’ Studio’ was conceived and then created". "Being
a bridegroom doesn’t only involve dressing well and looking good. It also
involves déportement and the total look. The experience at The Grooms
Studio thus does not stop at clothes alone but encompasses areas like hair
and skin care, posture and manners etc since these too are vital
components for the overall look. In fact nothing is impossible. With our
years of experience in men’s grooming, The Grooms Studio guarantees all
bridegrooms a total look for a perfect experience", Hameed said.
