"We don’t want to wait until 2012. We want to do it now," he said. As a speaker in the session of the Next Generation of cars: The Es, Hybrid, Eco, he stressed that the company has taken responsibility seriously to produce clean-energy vehicles to sustain the world’s resources and improve people’s living.

 "But our key message today is that we cannot walk alone. We need partners who determine to go in the same direction, for example, Energy Ministry which is being asked to speed up the implementation of Euro IV oil and promote clean energy," he said in the session of the Next Generation of cars: The Es, Hybrid, eco-cars, part of the international conference on Alternative Energy: A Crucial Strategy for Sustainability of Thailand’s Energy Sector.

The technology is not the problem as it now can produce vehicles complying with Euro VI standard, he added. "If Thai government postpones Euro IV, a gap between Thailand and other countries such as Europe will be broadened," he said.

The next generation of cars should be hybrid cars and electric cars, but they are considered as long-term solution due to a lack of infrastructure development as well as a development of the battery life and power supply for electric cars.

"We may run out of fossil energy in the next 20 years, what we need today is to sort out alternative energy," he said. "I am here to convince you to choose the right way. Some may wait for attractive incentives from the government. But we are ready for it today as we realise the real incentives are our world and people," he added.

He said that BMW has efficient dynamics focusing on minimizing product’s performance and minimising fuel consumption and emission. In Thailand, it has launched BMW 520d, complying with Euro III, with high efficiency and a 12-per-cent reduction of carbon dioxide emission and fuel consumption.

In the session of the Next Generation of cars: The Es, Hybrid, eco-cars ,Thailand is urged to set up a public organisation as a single unit to manage and promote the bio-fuel industry.

"We just propose this issue to involved public agencies including energy ministry this month," said Thai Automotive Industry Association Thibodee Harnprasert.

"As we cannot control the export price of crops such as cassava and also the price of fossil fuels, how can we plan and ensure them with investors? That’s a reason why we need such organization to solve this problem," he explained.

The organisation’s model will also solve two more obstacles for promoting bio-fuel in the Kingdom, comprising the different future directions among auto-makers and the government’s law and regulations.

"Today we have a surplus of cane and cassava. What we do is to export them with a cheap-price. Therefore, this is a good opportunity to turn farmers to gain more benefits from making ethanol. But we have to learn and have a good management to handle with the global rapid changes," he said.

The global trend is also turned to focus more on bio-fuel. In the United States, it targets to boost the ethanol output to 156 million litres per day by 2015 and 356 million litres per day by 2022.