People's Bank is adjudged the strongest banking brand by Brand FinancePeople's Bank, the "Best Loved Bank" was recently awarded the Brand Finance Brand Rating certification, with a "AA-" rating. This rating is the strongest amongst all banks that are operating in the country, and is an acknowledgement of the long term brand building efforts of the bank.

A brand rating is like a company credit rating, which provides investors with the future outlook for the brand and indicates the ability of the brand to attract future revenue for the business. An "AA-" brand certification therefore provides assurance to the stakeholders of People's Bank, that the management does indeed fully understand the true potential of its brand.