Advertising in between "overs"
I was watching Cricket on
satellite TV channel the other day - there were two matches on that day.
The cricket was very enjoyable and exciting but the problem was with the
advertising in between "overs". There was one particular advertisement
that came in after every "over" and this continued for the duration of
each Match. Taking into account that there were two matches, the viewer
had to watch the advertisement 40 times. The experience was very painful.
During the IPL Matches, the advertisements that appeared in between "overs"
were varied and I enjoyed them as much as the cricket. They were in the
form of what I call "Aliens" and I counted 25 different versions of the
advertisement everyone of which was very entertaining. I hope that in the
future, I will be spared the agony of watching the same advertisement
being repeated, in between "overs" throughout the game. It is not the
advertisement - it is who we are.
Mahinda Fernando
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