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Achyut Reddy, Managing Director of Fonterra in Sri Lanka, said ongoing campaigns to smear the brand were designed to undercut the loyalty Sri Lankans have with the country’s most trusted milk brand.
"Fonterra has a reputation globally for producing the best in full cream milk powder from high quality New Zealand standard milk.
"This means Anchor is often the target of false claims by other parties with vested interests."
"Our consumers can be assured that product quality and safety is the highest priority at Fonterra. Our quality assurance process and food safety standards are based on local, New Zealand and international regulations."
