As the third winner in " The Best Airlines Worldwide 2009" category, THAI has gone through considerable overhaul and upgraded with new aircraft, new livery, new long-haul routes and enhanced in-flight entertainment. The poll incorporated overall brand perceptions of staff, service, in-flight comfort, seat comfort, legroom, in-flight entertainment and business features. Voters said THAI’s brand image has continued to strengthen especially in the crucial service area. Voters were impressed with the ever-present Thai ready smile; the strong South East Asian route network; the  "quick" meal services, "ready smiles", and "generally attentive" cabin service. One reader commented was that THAI’s in-flight service was "quite elegant and more consistent in its warmth when compared with other Asian carriers"