"Strategizing for & Marketing a Country" is an evening programme organized by The Chartered Institute of Marketing (CIM) Sri Lanka Region, under the CIM Talking Point Series, held yesterday at Salon Orchid, Galadari Hotel.

The programme was conducted by Hilmy Cader. The Institute expects to reiterate the importance of the role played by marketers at a national level and their contribution towards the economic development of the country, through this programme which was the last CIM Talking Point programme for the year.

Since the initiation of the CIM Talking Point Series in 2005, HSBC - The world’s local bank had been the Principal Sponsor of this series; and whose partnership has been a great strength in making this series a success.

Giving an insight into his interesting and timely presentation, Hilmy Cader said "Countries are increasingly competing in a world with lower trade barriers and greater competition; with customers/investors who are smarter and more demanding. Global boundaries are also becoming blurred and global media has exploded, disseminating information faster, and to a wider cross-section of individuals.