Technology should be made easy to use and natural, says Dennis Mark, Vice President and General Manager, Desktop Systems Unit, PSG, HP AP.

  This is of vital importance as technology should be an uncomplicated process which flows naturally, he underscored. "We at HP are working towards making this a reality".

Mark was speaking at the gala launch by HP, the world’s largest technology company, titled ‘Nothing but HP for me’ to introduce its new sub-brand of precision-crafted, high performance consumer notebooks, HP ENVY, at the luxury Amara Sanctuary Resort Sentosa in Singapore last week.

  Print and electronic media representatives from around 30 countries were invited to the HP’s pan-regional media event, which showcased the global IT giant’s latest range of precision-crafted, high-performance products.

The new line-up of HP’s ‘technological wonders’ was unveiled by Dennis Mark and Chua Hwee Koon, Vice President, Mobile business Unit, PSG, HP AP at the colourful event.

 "With HP ENVY, we have focused on designing the entire premium customer experience – from the overall products, to the packaging and the service and support", he explained. "This premium sub-brand builds on the legacy of the HP Voodoo ENVY, and includes leading edge components optimized to deliver a new standard of power and performance".

He said the combination of materials provide exceptional mobility and a compelling metal look and feel, while using energy-responsible manufacturing methods.

"As the biggest Information Technology (IT) company on the planet, we are now looking at the next billion clients who need something more innovative, novel and unmatched",  said See Chin Teik, Senior Vice President, Personal systems Group, HP Asia Pacific and Japan.

As an award winning company, we will continue to stay humble, work harder and discover what we can deliver to the market, he stressed.

He said that two young engineers started HP in 1939 – 70 years ago – at a time the world was going through a recession.

The company emerged from small beginnings at a difficult time and forged ahead notwithstanding the diverse challenges to grow into a global IT giant, See Chin Teik noted.

"As a key player in the sphere of information technology, HP is confident that the global economy will be able to pull through the prevailing recession which saw a sharp downturn in all spheres of activity", he said.