

Chery—12 Years:1.5 mn
sales achieves national auto miracle in China
Right at the beginning of 2009, facing the economic downturn, the global auto market set the reviving hope in China. The whole world started to pay close attention to the Chinese auto industry. All Media, distributors and customers are quite concerned about every single movement of the Chinese market, hoping to search out the 2009 market trend.
In January 2009, stimulated by fuel tax reformation and the tax policy of half deduction for 1.6L engines or below, the Chinese auto market still developed fast despite the downturn. Such a good start lighted the world’s car market. What’s more, the sales volume of Chinese auto market greatly surpassed expectation.
Just take Chery as an example, in March 2009, though under the global auto market depression, Chery insisted on keeping opening up and innovation. It carried out the second-phase development strategy of building a international famous brand and realized the leaping development, achieving a sales volume of 500,000units in less than two years, making a breakthrough of 1.5 million in 12 years. Chery becomes the fastest-developed company among the Chinese "One-million Club". The achievements astonished the whole world, and the outstanding performance has become the honor of Chinese automobile industry.
In 2009, all global car giants are struggling hard with the financial crisis. However, showing confidence as a strong competitor, Chery set forth the 2009 sales target of 419,000units, an 18% sales increase over 2008. In January 2009, Chery achieved a climax in the company’s history, with sales volume of 35,000units, and in February, with sales volume reaching 30,000units, Chery created an all-time high of the corresponding period in history, and in March, Chery again reached a new high of 35,000units. Within only 3 months, Chery created the highest quarter sales volume of more than 100,000units. More gratifying is that with the implementation of "Brand, Quality, Service" strategy, on the basis of steady growth in QQ and some other entry-level cars, represented by A3, Tiggo 3 and A5, the sales volume of middle-class cars significantly increases month by month, becoming the leading force of Chery sales volume growth.
The progress in the first quarter 2009 is not only reflected in the sales volume achievements and products structure optimization, but also in the unprecedented scope of new product launch. All these demonstrate the profound strength of this company with independent R&D.