Mortein recognized as SL’s top household insecticide
The Registrar of Pesticide has named Mortein as "Sri Lanka’s Number one household insecticide brand" and its manufacturer, Reckitt Benkiser, has over the last three years invested over Rs.15 million in non-marketing initiatives to drive awareness on both protection and prevention of mosquito borne diseases.
As a leader in the household insecticide category, Mortein has undertaken different initiatives to educate the consumer on how best they can prevent all mosquito borne diseases.
"Mortein provides various options for eradicating mosquiotoes, however, the public can greatly reduce the risk of mosquito borne diseases by taking some basic preventive measures and this is what Mortein is trying to achieve," said Reckitt Benckiser’s Managing Director, Reazul Chowdhury, speaking on the company’s `Mortein Stops Disease’ community awareness and educational campaign.
Mortein, with a wide range of pest control products is the market leader in Sri Lanka for these products. In addition to marketing them, Reckitt Benckiser, through numerous programs tries to educate the consumer on how to control the spread of such disease.
The campaign this year has covered 150 locations across the country and has been well received by people from all walks of life, Reckitt said in a news release.
``The fact that it is both educational whilst combining an element of entertainment as well, makes it easily understood by both children as well as adults," he noted.
Reckitt’s Marketing Director, Zakaria Ahmed said that Mortein had been investing heavily on both awareness as well as educational campaigns on dengue and other mosquito related diseases, over the past few years.
"In fact Mortein was the first brand to go to Tangalle this year and commence an accelerated awareness campaign when dengue initially erupted."
Ms. Surangi Fernando, Category Manager, stated that Mortein is the complete pest protection brand, renowned both locally as well as globally.
"The pest category range consists of coils, aerosols, vaporizers, mats, refills and rat products, with Mortein commanding the market leader position in almost all the segments," she said.
Mosquito borne diseases like malaria, chikungunya and dengue have been raging across the country at an alarming rate and the spread of these diseases is directly linked to easily available breeding grounds for mosquitoes. "Mortein wants to make people realize that the spread of these diseases could be curtailed", said Ahmed.