Brown & Co. PLC achieved another milestone by acquiring "Superbrand" status in recognition for their market leadership in seven segments they operate in. Reputed for their quality, reliability, prestige and distinction in all operations Brown & Company has continued to introduce innovative products & services to the local market.

Speaking on this the CEO/Managing Director Murali Prakash said, "We are pleased to have been recognized with this global award & in fact should thank all are stakeholders specially our customers for the trust they have placed in our Products & Services. Very few organizations have been able to post significant sales growth during these turbulent times as we have done, let alone get through such situations. The attempt to be different from the competition and clearly focus on channel strategy has brought increased market share in almost all key segments that we operate in."

He further stated that "The growth in Market share of the segments have been achieved during a space of just two & a half years which is quite an achievement for any brand. Further, the achievement of market leadership has been gained in seven diverse segments, which is not an easy task for any organization. The main reason for such a turnaround has been the clear focus on customer centric services & solutions together with credible brand building activities carried out by the group. The recruitment of specialized marketers to the company has also facilitated a number of innovative projects & strategies that have given us the edge in many sectors that we operate".

Tractors with 70% market share, is our fastest growing segment with the Brands Tafe & Sifang under our portfolio. Speaking on this, CEO/Managing Director Murali Prakash said, "In the 4 wheel tractor segment, our market share for the year 2008 grew up to 68% and in the 2 wheel segment we now have a total share of over 33% in an otherwise highly fragmented market.

Our supremacy in the marine engine inboard sector continued. With world renowned brands Yanmar, Hino and Ashok Leyland, we hold over 65% of the market share. Browns is the market leader in Motor vehicle Batteries with our flagship brand Exide, having a market share in excess of 58%, whilst Browns commands almost 60% of the total battery market.