Asian Alliance Insurance announced the launch of their latest addition to the portfolio of innovative tailor-made insurance solutions - "Alliance Premium Relief Plan" to the life insurance market.

"Alliance Premium Relief Plan" is a result of identifying the changing life styles of present day customers; this product releases the burden of premium payment as a result of its unique features. The new product is tailor made to meet the future Protection needs of policyholders and their loved ones, filling a gap which prevails in the local insurance industry.

Director/CEO,Ramal Jasinghe, addressing the forum at the launch stated that the aim of the Company is to provide the best insurance solutions to the customers at all times. He further emphasized that the Company’s secret to success has always been driven by understanding the present and potential policyholders’ needs better. Processes & systems at Asian Alliance are pivoted on innovation.