It could be described an intriguing innovation in automobile battery sales. Take the present context. By any count no vehicle could ‘take’ the road without that component that causes combustion, fires cylinders, and activates mobility, to any automobile. Condensed, what this would mean is just one phrase. The automobile battery. But the difference we saw late last week was that the ‘Battmobile’, within reachable radius, could be at your door step to sort out your dead auto battery problem within 15 minutes. CEO and group Managing Director Murali Prakash, made this bold statement at launch of their mobile service to prevent disruption to normal work-a- day routine because of battery failure. He said most vehicles on our roads have electronic additions that consume heightened battery power causing unpredictable battery life.

He said it was now not relevant that motorists could depend on battery life being predictable and that it was safe to assume manufacturers life span was hyped to be as forecast by such manufacturers.

He said it would now not be mandatory that a vehicle user be faced with the specter of being ‘helpless’, because the Battmobile, will be at hand just as soon it takes them to be informed. ‘All you need do is call us an we’d be at your residence within 15 minutes.

‘What if a motorist was at a rural location and had this problem of a dead battery rendering a vehicle immobile. These days you cannot also push start. What then. ‘If he is within radius, then too our Battmobile will be at that location in 15 minutes. Give or take a few minutes, definitely within 30 minutes’, he said. What they would need do is call them on their telephone numbers.