He discussed Sri Lanka Tourism’s recently concluded re-branding of communication. The talk highlighted the particularly interesting challenge that SLTPB faced in the re-branding exercise, following the nation’s 30 year war against Terrorism. 100 delegates turned up for the London event, many of whom will be working in tourism owing to the event’s scheduling as part of the World Travel Marketing agenda.

"It was a proud moment to be speaking on an international forum on how our country has fathomed the storm and come out unscathed. The international curiosity about Sri Lanka has been spurred. This will only lead to bigger and better things for Sri Lanka Tourism," commented Dileep Mudadeniya on the happy occasion. This is the fourth in a series of Nation Branding Masterclass events which we have run in 2009 around the world in association with BBC World News.