The MCC has vowed to ensure a visit to Lord’s will always be a "special experience."

A report Wednesday morning quoted Bradshaw suggesting that selling naming rights was "an option" to raise funding for a reported £400million redevelopment programme but he quickly distanced himself from the idea.

The Brit Oval and Headingley Carnegie are two prominent grounds to have been rebranded but the MCC accept that for Lord’s, the traditional home of cricket, something similar would be a step too far.

Bradshaw told BBC Radio Five Live: "There’s no way we would rename Lord’s.

"It’s the home of cricket, the hallowed turf. It’s not an option at all.

"It’s something that we wouldn’t consider, and in fact I even have a real problem even considering renaming the stands within the ground that are now dedicated to famous cricketers.

"It’s not on the agenda, it’s not on the cards and there’s no way we’ll be going down that path.

"To play at Lord’s is a very special experience. Lord’s has such a wonderful history and tradition and it’s those traditions that we need to preserve.

"The stands are named after Compton and Edrich and Warner. They’re very famous names and I couldn’t see the day, certainly in my time, when we’d want to be naming them after a sponsor.

"I do feel to a degree that would be selling our soul."

Plans have been drawn up to give Lord’s a major facelift, which would include new stands, an underground academy and new indoor sports facilities.

It will be partly funded by the building of flats around the periphery of the stadium but other sources of income will be needed, although the MCC say the quoted figure is too high.

Head of cricket John Stephenson told Sky Sports News: "I think £400million is a bit of an over-estimation.

"The media centre has been the Investec media centre for a while and we are looking for a new sponsor.

"We are open-minded about that but as for Lord’s - the home of cricket - that will remain the same.

"We will never be tempted to name the ground after a commercial sponsor. We feel we can develop the ground in other ways.

"Lord’s is built on tradition. There would be a massive outcry if Lord’s became anything other than Lord’s, the home of cricket."

Also among the new facilities at the iconic St John’s Wood venue will be a sports injury clinic, a gym, pool, spa, squash courts and food and drink outlets.

Some of them will be open all year round to maximise income but Bradshaw insists cricket will always remain the focus.

"Whatever we do in terms of the vision, it’s cricket-led, it’s not commercial-led," he said.

"We’ve taken a lot of things into consideration in terms of the design, not from a commercial perspective, but a cricket perspective.

"We want Lord’s to continue to be the best ground in the world and we believe that we need to move with the times and make some developments, but keep that ambience and the things that make it very special to come to Lord’s."