Royal Ceramics Lanka Plc (Rocell) reported an impressive growth for the Second quarter 2009-2010, recording an impressive 18% rise with an increase of Rs. 43 million in the group’s cumulative profit after tax compare to that of previous year.

This exceptional performance in light of a challenging market environment is claimed by the group to have been achieved through the implementation of several brilliant and prudent strategies that include carefully tailored greater marketing activities; adoption of effective sales structures, and innovative production structures leading to greater efficiency and reduced costs of their three tile and bathware manufacturing plants; and a significant increase in the export of locally manufactured Rocell tile and bathware products across Europe.

Commenting on Rocell’s exceptional Second quarter earnings results,Nimal Perera, Managing Director of Royal Ceramics Lanka Plc said "It is with great pride and pleasure that we announce our Second quarter results, significant of sustained profitability and smart business acumen. In face of the difficult economic conditions over the last few months, the company decided to implement contemporary operations and marketing strategy by expanding our network of showrooms and introducing our state-of-the- art bathware concept centre at Nawala. In the wake of our success as a result of these strategies, we have further extended our reach to cover the north and east, thereby ensuring the best of our services delivery to all of Sri Lanka."